What makes a good design?
Good design advice when starting a project
• Briefing your designer.
• The design process.
• The difference between art and design?
• What is brand identity?
• How to design a successful campaign?
• What makes a catchy advert?
• What makes a good unique design?
• The design process.
• The difference between art and design?
• What is brand identity?
• How to design a successful campaign?
• What makes a catchy advert?
• What makes a good unique design?
• Making design decisions.
• What style is best suited for my design?
• What makes a good logo?
• Design with a plan for the future!
• Designing for screen or print.
• Understanding different file formats.
• Understanding the contract.
• What style is best suited for my design?
• What makes a good logo?
• Design with a plan for the future!
• Designing for screen or print.
• Understanding different file formats.
• Understanding the contract.
Briefing your designer
• Questions your designer should ask you:
• what you should be clear about before beginning:
• If you were to describe you project in 5 random words, what would that be?
• What would it feel like, taste like, what colour?
• What is the total requirements and the end goal for you project as best as you know?
• Are there future goals for these designs that need to be taken into consideration?
• Where will it be displayed?
• Do you want digital assets, print or both?
• What is the time frame for your project?
• Is there a budget for this project?
• Do you have any references or precedent that you like that you can provide?
• Who is your target audience?
• Any other information or question that you have, please let me know?
• what you should be clear about before beginning:
• If you were to describe you project in 5 random words, what would that be?
• What would it feel like, taste like, what colour?
• What is the total requirements and the end goal for you project as best as you know?
• Are there future goals for these designs that need to be taken into consideration?
• Where will it be displayed?
• Do you want digital assets, print or both?
• What is the time frame for your project?
• Is there a budget for this project?
• Do you have any references or precedent that you like that you can provide?
• Who is your target audience?
• Any other information or question that you have, please let me know?
The Design process
Clarity is everything therefor it is important to have great communication with your designer. When coming up with ideas and layouts for you design concepts and composition, its important or your designer to come up with simple thumbnail sketches to communicate ideas and to come to some agreements as to the direction of the design project. The designer should also provide references/precedent in images, videos or mood boards to give more clarity as to the color palettes, style and general direction of the project. Theprecedent is to show what competitors do and to give some insight as to what the designer believes what doesn't work and more imporatntly what will work best for your project. There are different stages of the design process and at each stage the client needs to sign off on the design direction or drafts before moving onto the next phase.
• High quality work ethics
• working with a designer who wants to push the boundaries (wants to create the best job!)
• and peace knowing that your project was created on the latest original software (so it will be compatible on future versions of software)
• being able to communicate directly with your designer.
• Get more of your design requirements in one place.
• Working with a designer who cares
• Working with a designer who wants you to have the best design
• clear communication with your designer
• Working with a professional logo designer.
• The designer is open to exploring new techniques to get your project done the best way it can be.
• x3 Variations (explore every option)
• Incorporating a wide skill knowledge-base
• 12 years of design experience
• Deep understanding of design
• A broad experience of different design practices.
• High quality work ethics
• working with a designer who wants to push the boundaries (wants to create the best job!)
• and peace knowing that your project was created on the latest original software (so it will be compatible on future versions of software)
• being able to communicate directly with your designer.
• Get more of your design requirements in one place.
• Working with a designer who cares
• Working with a designer who wants you to have the best design
• clear communication with your designer
• Working with a professional logo designer.
• The designer is open to exploring new techniques to get your project done the best way it can be.
• x3 Variations (explore every option)
• Incorporating a wide skill knowledge-base
• 12 years of design experience
• Deep understanding of design
• A broad experience of different design practices.
What's the difference between art and design?
Design: Has a very specific meaning/conclusion that the viewer should come to based on a one line concept. The design should direct the viewers eye to go through the artwork in the correct order and it should clearly communicate based on where it will be displayed. ie if its going to be a small design then the text needs to be big and pop. The design needs to capture the look and feel of the company and stay consistent it all designs/artworks. The viewer should know instantly what the company is in the blink of an eye. A branding template can help with this and to help future designs be created quickly and keep branding design consistent.
Art: Leaves the interpretation up to the viewer, there can be a general idea or concept but it doesn,t need to be a single concept and there is more room for interpretation of the artwork.
Art: Leaves the interpretation up to the viewer, there can be a general idea or concept but it doesn,t need to be a single concept and there is more room for interpretation of the artwork.
What is Brand identity:
Your brand identity is the feeling your customer gets when they think of, see your experience your product or service. there are different levels of branding.
How to develop your brand identity?
The idea is to have a corralled outlook of the brand so people can experience the best general feel of the brand and when they are experiencing the highest level of that brand experience, ie the product and service is incredible, then the customer becomes the best word of mouth advertisers, advocates or promoters.
Everyone will have their own experience of your brand identity, depending on the add they see, the interaction they have with website, employee product etc...
How do you connect your brand to your audience?7 Ways to Connect to Your Audience and Boost Your SalesListen to Your Customers.Use a Closer Tone.Use Blogs and Video to Humanize your Brand.Always Create Unique Content.Personalize Your Communications.Style Yourself as the Number-One Expert Around.Be a Conversation Starter, Not a Killer.
What is the connection between brand and advertising?Advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand's reputation, in addition to promoting ad campaigns.
Template designs for posts, video and photo.
Template design for how to engage with customers
Uniforms.
How to develop your brand identity?
The idea is to have a corralled outlook of the brand so people can experience the best general feel of the brand and when they are experiencing the highest level of that brand experience, ie the product and service is incredible, then the customer becomes the best word of mouth advertisers, advocates or promoters.
Everyone will have their own experience of your brand identity, depending on the add they see, the interaction they have with website, employee product etc...
How do you connect your brand to your audience?7 Ways to Connect to Your Audience and Boost Your SalesListen to Your Customers.Use a Closer Tone.Use Blogs and Video to Humanize your Brand.Always Create Unique Content.Personalize Your Communications.Style Yourself as the Number-One Expert Around.Be a Conversation Starter, Not a Killer.
What is the connection between brand and advertising?Advertising can enhance brand awareness, while branding drives the style and direction of advertising campaigns. Marketing can manage brand accountability and shore up a brand's reputation, in addition to promoting ad campaigns.
Template designs for posts, video and photo.
Template design for how to engage with customers
Uniforms.
How to design a successful campaign:
What is a campaign?
How do campaigns help brands?A brand campaign puts your company's story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand's narrative and public image, as well as differentiate your organization from the competition.
A marketing campaign is a set of strategic marketing activities designed to promote the goal or objective of a company.
What is needed for a successful campaign?
Compelling marketing campaigns always tell a good story, and one in which the customer is the hero and you've shown up to give them the tools to defeat their enemy. The campaigns that stand out particularly well tell that story in a very unique way and then provide customers with an action plan.
There are six essential steps to develop a winning marketing campaign:
:Step 1: Determine Your Objective and Budget.
Step 2: Identify Your Target Audience.
Step 3: Create Your Message.
Step 4: Develop Your Media Strategy.
Step 5: Implement Your Marketing Campaign.
Step 6: Measure & Analyze Your Results.
What is the ultimate marketing strategy? The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of your consumers.
What are the 6 marketing elements of a marketing campaign?For any business, whether a global enterprise or small company, a comprehensive plan that outlines every possible avenue to attract customers' attention is vital. The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.
How to invite your target audience to your event?
what makes a more memorable brand?
“How are we going to bring all these together to make a cohesive campaign?” So, we craft a storyline to weave the elements together.
How do campaigns help brands?A brand campaign puts your company's story and message in front of an audience, with the goal of increasing brand awareness and improving brand equity in the mind of the consumer. It is a way to control your brand's narrative and public image, as well as differentiate your organization from the competition.
A marketing campaign is a set of strategic marketing activities designed to promote the goal or objective of a company.
What is needed for a successful campaign?
Compelling marketing campaigns always tell a good story, and one in which the customer is the hero and you've shown up to give them the tools to defeat their enemy. The campaigns that stand out particularly well tell that story in a very unique way and then provide customers with an action plan.
There are six essential steps to develop a winning marketing campaign:
:Step 1: Determine Your Objective and Budget.
Step 2: Identify Your Target Audience.
Step 3: Create Your Message.
Step 4: Develop Your Media Strategy.
Step 5: Implement Your Marketing Campaign.
Step 6: Measure & Analyze Your Results.
What is the ultimate marketing strategy? The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of your consumers.
What are the 6 marketing elements of a marketing campaign?For any business, whether a global enterprise or small company, a comprehensive plan that outlines every possible avenue to attract customers' attention is vital. The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.
How to invite your target audience to your event?
what makes a more memorable brand?
“How are we going to bring all these together to make a cohesive campaign?” So, we craft a storyline to weave the elements together.
What makes a catchy advert?
Choose Your Target Audience. When making an ad, you'll first need to decide the audience you're making the ad for. ... Conduct Marketing Research. Market research is an essential part of campaign promotion. ... Choose Your Platform. ... Decide on a Budget. Craft a Message. Get People Talking. Decide What You're Building. ... Include a CTA.Medium Choice. The best way to make the biggest impact is to start with your audience in mind. ... Design With Consistency. ... Watch your Grammar, Spelling, and Punctuation. ... Appreciate Whitespace.
Here's a guide to mastering the process:Choose your target audience. ... Conduct market research. ... Choose your platform and ad format. ... Decide whether you're building brand awareness or product awareness. ... Craft a memorable message. ... Gather creative assets. ... Create custom videos. ... Use striking visuals.
How to write great advertising copyShow viewers how you'll solve their problem. When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. ... Include emotional triggers. ... Focus on benefits, not features. ... Implement FOMO.
A good advertisement will:Grab the attention of viewersEncourage them to take actionOutline the benefit of doing so
How to grab attention:Be conciseBe boldDon’t compete
How to encourage people to take action:Use “you” languageUse active languageProvide links and clear directions
How to make a promise that you can keep:Cater to your audienceExplain benefitsWhat’s the why?
Here's a guide to mastering the process:Choose your target audience. ... Conduct market research. ... Choose your platform and ad format. ... Decide whether you're building brand awareness or product awareness. ... Craft a memorable message. ... Gather creative assets. ... Create custom videos. ... Use striking visuals.
How to write great advertising copyShow viewers how you'll solve their problem. When it comes to writing ad headlines, most businesses start and stop at plugging in keywords. ... Include emotional triggers. ... Focus on benefits, not features. ... Implement FOMO.
A good advertisement will:Grab the attention of viewersEncourage them to take actionOutline the benefit of doing so
How to grab attention:Be conciseBe boldDon’t compete
How to encourage people to take action:Use “you” languageUse active languageProvide links and clear directions
How to make a promise that you can keep:Cater to your audienceExplain benefitsWhat’s the why?
What makes a good unique design?
Things to look out for:
How does it feel? (Understanding the look and feel)
The look and feel (does something stand out or catch the eye that shouldn't?)
Contrast
composition
repetition
Energy
Line weights
Shapes
Psychology of lines, shapes & colour
Does it feel balanced?
balanced negative space
Understanding composition, simplicity and repetition where needed
Does anything stand out that shouldn't?
How fonts compliment the design?
Typography is one of the most important elements of graphic design. The right typography can create meaning and invoke feeling, while the wrong typography can be distracting or repel customers.
Where to use readable, legible or display fonts
What makes a good font?
What font pairs work
Does the colour scheme suit my concept?
Colour theory understanding
How does the eye flow through the design?
Understanding how to direct the eye to view the design
Is it communicating one concept clearly?
Being clear about the concept being communicated!
does it stand out if it's viewed small?
Consider the future of your designs, perhaps you want to turn things into video or to conver in into 3D, these things should be considered to make the process easier in the long run.
What are the 4 rules for graphics?4 key graphic design rules to help elevate your image strategy, grab attention, and start conversations that matter!Medium Choice. The best way to make the biggest impact is to start with your audience in mind. ... Design With Consistency. ... Watch your Grammar, Spelling, and Punctuation. ... Appreciate White-space.
How does it feel? (Understanding the look and feel)
The look and feel (does something stand out or catch the eye that shouldn't?)
Contrast
composition
repetition
Energy
Line weights
Shapes
Psychology of lines, shapes & colour
Does it feel balanced?
balanced negative space
Understanding composition, simplicity and repetition where needed
Does anything stand out that shouldn't?
How fonts compliment the design?
Typography is one of the most important elements of graphic design. The right typography can create meaning and invoke feeling, while the wrong typography can be distracting or repel customers.
Where to use readable, legible or display fonts
What makes a good font?
What font pairs work
Does the colour scheme suit my concept?
Colour theory understanding
How does the eye flow through the design?
Understanding how to direct the eye to view the design
Is it communicating one concept clearly?
Being clear about the concept being communicated!
does it stand out if it's viewed small?
Consider the future of your designs, perhaps you want to turn things into video or to conver in into 3D, these things should be considered to make the process easier in the long run.
What are the 4 rules for graphics?4 key graphic design rules to help elevate your image strategy, grab attention, and start conversations that matter!Medium Choice. The best way to make the biggest impact is to start with your audience in mind. ... Design With Consistency. ... Watch your Grammar, Spelling, and Punctuation. ... Appreciate White-space.
Making design decisions.
Ask yourself these things:
Does if feel right?
Does something stand out?
Ask opinions from the right people but realize it's their opinions and everyone will have their own opinion.
Does if feel right?
Does something stand out?
Ask opinions from the right people but realize it's their opinions and everyone will have their own opinion.
What style is best suited for my design?
Different art styles
Finding good references.
Finding good precedent
Finding good references.
Finding good precedent
What makes a good logo?
Simple solid shapes.
It should work in B&W
Logo is the product or service
Slogan is the solution your product or service 'solves' or 'delivers on'
Needs to be remembered in 3 seconds for life
Something subliminal is preferable
Vector based
It should work in B&W
Logo is the product or service
Slogan is the solution your product or service 'solves' or 'delivers on'
Needs to be remembered in 3 seconds for life
Something subliminal is preferable
Vector based
Design with a plan for the future!
Difference between vectors and pixels
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
Designing for screen or print.
Difference between vectors and pixels
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
Understanding different file formats.
Difference between vectors and pixels
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
RGB vs CMYK
Knowing if the final product is going to be printed or displayed on screen because the colours that can be printed are very limited compared to the vast range of colours able to be displayed on screen.
Understanding the contract:
A contract is simply a document that outlines the expectations and requirements of both parties involved in a project. Having a contract in place before beginning work on a project offers several key-benefits:
• Helps to establish clear expectations with the client regarding the scope of work, timeline, and deliverables.
• Can be used as a reference point if there are disagreements about the project later on.
• 50% of the total cost is paid upfront before any work is started.
• The other 50% is paid on completion of the project.
• If the client pulls out then 25% of the initial amount will be returned if work has started.
• If the designer decides he doesn't want to move forward with the project then the full amount will be refunded.
There will be different stages of the project and each stage needs to be signed off.
Once the direction is agreed between the client and designer, based on the thumbnail sketches stage, then the the thumbnail is signed off on through email confirmation and the next stage of work is started for a first draft design.
If the client decides to go back to the drawing board after a direction was agreed on then an additional price will be added onto the project based on what is agreed upon before starting the project. (This amount needs to be paid at this stage of the project before going back to the drawing board). The client will get 3 thumbnail design options to choose from and make changes from there before moving onto the first draft.
You're in the right place if you're wanting designs for
Got an upcoming event?
Looking to rebrand?
Want a fresh social media facelift?
Have an idea for an NFT design?
Illustrations?
Character design? Concept art?
Psychedelic artworks?
Digital Paintings.
Vector or pixel based artworks?
• Helps to establish clear expectations with the client regarding the scope of work, timeline, and deliverables.
• Can be used as a reference point if there are disagreements about the project later on.
• 50% of the total cost is paid upfront before any work is started.
• The other 50% is paid on completion of the project.
• If the client pulls out then 25% of the initial amount will be returned if work has started.
• If the designer decides he doesn't want to move forward with the project then the full amount will be refunded.
There will be different stages of the project and each stage needs to be signed off.
Once the direction is agreed between the client and designer, based on the thumbnail sketches stage, then the the thumbnail is signed off on through email confirmation and the next stage of work is started for a first draft design.
If the client decides to go back to the drawing board after a direction was agreed on then an additional price will be added onto the project based on what is agreed upon before starting the project. (This amount needs to be paid at this stage of the project before going back to the drawing board). The client will get 3 thumbnail design options to choose from and make changes from there before moving onto the first draft.
You're in the right place if you're wanting designs for
Got an upcoming event?
Looking to rebrand?
Want a fresh social media facelift?
Have an idea for an NFT design?
Illustrations?
Character design? Concept art?
Psychedelic artworks?
Digital Paintings.
Vector or pixel based artworks?